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The List: Moto Billboards

Wednesday, February 13, 2013 | 4:10 PM

Supercross fans driving around the Los Angeles area the past couple of months were probably stoked to see giant billboards along the highways featuring Monster Energy Kawasaki's Ryan Villopoto. The massive signs were there to let the world know there were three races coming up at Anaheim’s Angel Stadium over the first five Saturdays of 2013.

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The signs got us to thinking about other moto-related billboards we've seen along the highways and byways of these United States. Probably the most famous—or certainly the most notorious—was the Oakley billboard that also went up in Southern California back in the late nineties featuring then-rising star Ricky Carmichael doing a massive whip at the 1997 St. Louis 125 Supercross. The billboard made for a unique cover for the old newspaper version of Racer X Illustrated, shot by Chris Hultner.

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The problem with the billboard was the fact that it was shot by a part-time photographer who did not have a press pass for the event—he shot it from the stands. He later apparently handed the picture to Chad Watts, then Carmichael's mechanic at Splitfire/Pro Circuit Kawasaki, who in turn let Johnny O'Mara—RC's coach and an Oakley goggle man—take the photo back to work. From there it ended up on the billboard, and later a bunch of very cool (and now very rare) Oakley posters. When the photographer spotted his image on the billboard and posters, he wanted a sizable royalty, even though he apparently wasn't allowed to sell images from the event he’d attended, as printed on the back of every SX event ticket back then.... Lawyers got involved and it was downhill from there for everyone but Ricky. He just kept winning and winning and winning.

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One of the most interesting billboards we've ever seen was posted right alongside the New Jersey Turnpike near the Statue of Liberty, one of the busiest roadways in America. New Jersey is the home base of Bel-Ray Lubricants, and they've had a strong presence going back to its origins here in the seventies. The billboard features half a motorcycle sticking out of it, the rider apparently jumping into the board itself! The only little hitch is that while their main rider the last couple of years was #22 Chad Reed, the bike on the billboard wore #23. Reed and Bel-Ray soon split, though, so Bel-Ray's Scott Lukaitis didn’t have to heed our calls to climb up there with a ladder and swap out the number himself.

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Chad Reed appeared prominently on another billboard, however—this one in Las Vegas. It was a very cool congratulatory note from his sponsors at Shift MX and Fox Racing for a remarkable turnaround to his career in 2011, when he went into the Las Vegas SX finale as a privateer with a realistic shot at still winning the title. He ended up just four points away from what would have been his third AMA Supercross Championship, and the people at Shift wanted him to know how much they appreciated his resilience and career turnaround.

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Another sign with a little bit of backstory (at least in its location) is the new FMF billboard that's up along Interstate 15 in Southern California, just below Corona. What's so interesting is the fact that it's located directly above the private practice track of the Monster Energy/Pro Circuit Kawasaki team, between the Weireck and Temescal Canyon exits. It's the latest little jab in the long rivalry between FMF and Pro Circuit.

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Last Sunday we attended the Carlsbad Reunion near what's left of the once-grand U.S. Grand Prix motocross track. Back in 1973, the first official year of the race as part of the FIM 500cc World Championship schedule, there was a massive Suzuki billboard that covered the walking bridge above the track. It's all gone now, but the memories will live on forever for folks like Roger DeCoster, who was both at the reunion last Sunday as well as in this photo, wearing #1 back on June 24, 1973.

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You don't see a lot of motocross billboards, because they’re very expensive to rent—especially when you have to build them from scratch. But now that digital billboards are becoming more and more popular, it's become easier to post information about upcoming events or products, like the ones we see here in Morgantown every spring (designed by MX Sports' Heather Moebus).

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How about this new billboard just outside of Salt Lake City, pointing folks to four different events at nearby Miller Motorsports, including one of the brand new stops on the Lucas Oil Pro Motocross Championship tour, August 17, 2013.

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Which leads back to the first billboard for motocross we recall ever seeing, and that's the old sign along Interstate 70 east of Columbus, Ohio, pointing out Honda Hills, once the home of Trans-AMA Motocross and other major motorcycling events. The track, once owned by Hall of Fame racer and Daytona 200 winner Dick Klamfouth, is no longer in operation, but if you happen to be driving along that road on the way to either this weekend's Indianapolis Dealernews Trade Show or next month's Indianapolis Supercross (March 16), keep your eyes on the north side of the road, just after Zanesville and before the Linville exit of I-70. It probably won't be there for much longer—it's had quite a run as one of the oldest motocross billboards of all.

Did we miss a billboard in your neighborhood? Send a shot of along to [email protected].

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Forty years ago, Team Honda arrived on the American motocross circuit with a brand new motorcycle: the game-changing Elsinore CR250. Page 170.

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The Conversation

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Uncle Charlie Birmingham, AL wrote: 4:14pm February 13, 2013

Long live the BillBoard !

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mx579 wrote: 4:32pm February 13, 2013

I didn't realize they had went ahead and put yet another national in the west.

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Jesus wrote: 4:50pm February 13, 2013

Billboards, whatever. But did you hear J-LAW's comin back???!???
Now THAT is news. F**k!n A+

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johnconner wrote: 5:41pm February 13, 2013

Who is J-LAW?

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yzchris76 wrote: 6:32pm February 13, 2013

What's a J-Law?

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yogi13 wrote: 6:46pm February 13, 2013

A J Law is similar to a little hanny and a Tyler Evens.
Likes to fight
Takes people out
Tattooed
Ignorant
Do I need to go on!

Anyway some who lives close to that Reed billboard needs to paintball that thing!

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smee113 wrote: 7:20pm February 13, 2013

@yogi13 - Troll

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trailmaster17 wrote: 7:56pm February 13, 2013

Going by the Honda hills sign always takes me back in time! Why is it coming down? I guess talk to Dick.

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Davey Coombs wrote: 8:19pm February 13, 2013

Trailmaster, I didn't mean that they had plans to bring the Honda Hills sign down, just that it's been there awhile and may someday be gone... I've been checking out that sign every time I drive by for maybe four decades now!

And I messed up on the Chad Reed date on the Shift billboard, it was meant for after his great 2011-'12 seasons, the latter of which ended on this very weekend with his big crash. It was a cool salute from the guys a Shift and Fox Racing.

Thank for checking these out, as soon as someone puts up that J-Law billboard, we will add it...

DC
MX Sports

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Jesus wrote: 8:37pm February 13, 2013

@Preston is your Xbox tag also preston? if so, you best brush up on your skills brother

@smee113 you are correct sir.

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LarryWitmer wrote: 9:15pm February 13, 2013

Would like to post a sign from Red Bud featuring their National and in South Bend,In the billboard shows LaRocco ripping in a corner with Red Bud traditional logo...

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rickamatuzio wrote: 9:23pm February 13, 2013

I think it's really cool for a moto billboard to be up in public. How can any normal person 'not' think a whip is cool??

Fantastic.

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VISTAJIM wrote: 9:41pm February 13, 2013

I have always look for the Honda Hills sign too. Bings back memories or racing there on saturday nights when Dick owned the track.He was a cool guy and kept that place immaculate and the track was great, and it was always packed 30-40 riders in evey class.Troy grahm was the local track master, him and Mark Weaver had some epic battles in the A class.Had some real good times there racing and then partying all night.

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Kawi656 wrote: 9:49pm February 13, 2013

Bubba is on a bridgestone semi trailer on the 259 kxonetwofiver.

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Please don't hate us. wrote: 11:19pm February 13, 2013

There's a video of RC driving past that bill board and smiling. A local shop had that poster behind their parts counter. I asked if I could buy it and they said no and they didn't know where it came from. Cool story behind it, I never heard that.

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VISTAJIM wrote: 1:53am February 14, 2013

More on Honda Hills, Sometime in the 90's Dick sold the track to Scott Caldwell and built himself a nice new house across the street.Scott was a good guy and worked it hard but it was never the same.Eventually Some dude ( I won't mention a name but he now roadraces) went the wrong way on the track and hit someone and sued the track.That's the story I heard about the closure.

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Uncle Charlie Birmingham, AL wrote: 6:50am February 14, 2013

@ VISTAJIM


Good stuff buckin donkey!!!!

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ryanwagopoto wrote: 9:10am February 14, 2013

Signs....signs....everywhere there's signs.... Blocking up the scenery...breaking up my mind....do this...don't do that...can't you read the sign.

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ElsinoreRacer wrote: 9:12am February 14, 2013

Honda Hills.... I remember being 14 and wondering if I was allowed to race there because I had a Hodaka. As we pulled in (Hodaka on bumper racks, oh man..) saw some guys bump-starting a Bultaco and was very relieved. What a dork. Man, that was great.

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Welker wrote: 11:28am February 14, 2013

Lets em bumb start an EFI bike with a bad battery I like to joke about that!

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KilloMoto wrote: 1:12pm February 14, 2013

Wasnt the Reed billboard put up after his season ending injury and just prior to Vegas finale....hence the " looking forward to 2013"

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No wrote: 7:25pm February 14, 2013

That's awesome! My shop printed most of those modern day billboards. I even have a mini version of the Bel ray hanging in my garage. We seem to "screw up" a lot so I amassed a few moto related "screw ups." Just don't have a big enough garage wall!!!

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