Watch: Stewart ESPN The Mag Shoot
Thursday, February 7, 2013 | 1:00 PM
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PrintIt's a big deal when any motocross or supercross rider gets some love in huge news source like ESPN The Magazine, and James Stewart gets that honor in The Mag's Music Issue, which hits newstands tomorrow (Feb. 8).
The issue selects 14 different athletes (from a variety of sports) as uses them as models to recreate album covers from some of their favorite performers. Stewart was selected to recreate a Rick James' cover, which shows ESPN is paying attention--Stewart, remember, cut a few YouTube videos around Rick James' songs years ago, and then later even came out to supercross' opening ceremonies a few times donning his Rick James wig. Now he gets the full treatment, and you can see a behind-the-scenes video on how it happened below.
Other athletes participating include Olympic swimmer Ryan Lochte (hilariously posing as the swimming baby from Nirvana's Nevermind album), NFL Quarterback Josh Freeman as Michael Jackson, NASCAR star Jimmie Johnson as Bob Dylan, a group of Major League Baseball players as Devo, and more. Overall, it's cool to see motocross command the same level of attention those other sports do, and in the super-edgy style ESPN The Magazine is known for.
Click here for more on the Music Issue
And check out this behind-the-scenes video on how ESPN put Stewart's Rick James cover together.
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Glad to see he's got his head in the game, Suzuki must be stoked.
This should get interesting.....after yesterdays debate!
Scrub-This in 3-2-1......
Cool to see MX isnt the only thing in his mind.
I cant wait to read the ´´life inside a bubble´´ comments segment.
No, RacerX doesn't show Bias to a rider who is not winning anything?
I always admire the passion of motocross fans, but how closed minded can we be? Now I'm sure 95% of us work 9 to 5, and I'm guessing that you don't come home and want to study for your next day of work or work from home. Now in the case of James Stewart, our sport not only has had a surge of popularity and mainstream coverage, but wait....he is also one of the fastest racers we have. Hey, look....I said "one of".....don't freak. He's not out boozing and doing drugs, he's not skipping days of training to be 'Rick James', but he sure is racing with a knee injury. Should he instead sit home and cry everyday watching his race videos from the week before, just wishing his knee wasn't hurt? Should he stop racing? Give it a break. Let the guy enjoy his life and instead of being over critical on how James Stewart doesn't sleep on his RMZ, you should start standing up for the sport in general (ie: how can we continue to grow the sport).......oh yeah and say 'Thank You' to James Stewart for years of entertainment and hopefully future wins.
-Bobby
@uneasy_rider ,,, hmmm, I thought this was ESPN's deal?
Hey MotoX109, go on and get your logical and even sense outta here, no room for that in MX.
Mofo1. 2 articles in 2 days about the same thing is what I was referring to.
WHAT A F%$#@!%#$ING DOUCHE BAG!!!!!!!!
I HATE James Stewart !!! I hate him so bad that i read every thing with his name on it,,, and take the time to trash him with negative posts !! I hate him so bad I'm friends with him on FB and trash talk him there too!!!
Then I finally met him, just when i was going to tell him how i feel he hands me a poster and says "enjoy the race" ... what an A-HOLE!!!!!!
Love James! He's one of the few riders who's a kid at heart and finds the humor in life. Gotta have fun with it! Funny how how people criticize this to the heart - We've all had moments where we do funny stuff. Give him a break!
I am from the era of Rick James and he looks just like him during that time frame. Very good James, dont worry you are looking cool. F all you haters out there you little P
Atc110 you think that's bad, I saw James at his semi at Hangtown and just when I was taking a few pics, the jerk invites me and my two boys around the fence for a group shot. On top of that he acted all super cool and down to earth... What a prick!
you haters hes worked harder than any of you you got to have fun to
that was so awesome. always been a fan of his riding and am now 100% a fan of the whole deal. that was hysterical. Man I hope he wins this weekend!
Alway checkem fora adams applepie yum woo.
I thought the Klan was down south protesting some parts in Memphis? Shouldn't be this many comments unless they all have laptops. Which I doubt. lol
I hope stew wins this weekend i don't think we've ever watched him race with no pressure really
So we're going to now say that SX/MX is "commanding the same attention these other sports do" based on this? It would be nice if the same attention was talking about putting every SX/MX event on LIVE on ESPN2. Instead this is what we're talking about, a very dumb photo op. Most of the other "stars" in the shoot I have never heard of, just as I'm sure most of the people looking at James doing his Rick James act have to read the captions to figure out who he is. Good for James, I guess but it has absolutely zero positive impact on the sport.
The only article I have had is a local paper for dwi. Most of you guys too I'm sure. Funny shit James you look just like him
James get in ESPN? What has he done lately? NOTHING! Lets be real there are at least 4 guys that are faster than him and he gets the shoot? Truely ask yourself why is that?
James Stewart has as much history in this sport as any other rider. EVER. Like him or hate him, he IS mx!!!! So what if he hasn't won lately, neither has RC. Should we stop talking about him forever?
motoxfan4sure- I'm pretty sure he is the only racer that has dressed up as a singer and made videos about it. N who cares if somebody is faster. He is worth his weight in gold because of the publicity he draws. It was a no brainer
Ha...I love the positive sarcasm a few of have used here to demonstrate how ridiculous the baggers are!! Some of these people just don't get it!! I understand and respect that a lot of you wish this sport was simply about racing and results, but it's not!! not in America where everything is sprinkled with glitz and glamor and presentation and packaging and MARKETING tactics. Guys, If this sport doesn't draw sponsors who make MONEY off of their products, and doesn't draw the FANS who then see the sponsors products and potentially go out and buy those products, this will all go away and you will NEVER see a race on TV again, or read another magazine. It's frustrating at times for sure, I get it, but that is the way it works, and James Stewart has that kind of marketability, whether you like it or not...he does. THAT is the reason some of you feel like you have to suffer through so much JS7 coverage. Nature of the (business) beast, folks!! Just my opinion, of course!LOL
@retlaw7 Haha - I must have hit my head. Lets shift topics to something else that has been talked to death....Yamahas? Air shocks? Jlaw?
Hilarious. Not sure why so many people get their panties in a wad seeing stuff like this. I enjoy seeing people happy and bubba looks like he is enjoying his life in a respectable way. Good for him.
Enjoy it all Rick James Stewart, you've earned it! Now get out on that track Saturday night and do something super freaky, WIN!! (best of luck).
James get the most press because he doesn't live his life in secret. he's one of the most popular riders in sx history he has the most personality. What he does in his free time has nothing to do with his riding. Some people just have bad luck. look at ezra lusk. In his hey day He was the fastest rider on the track alot of times but he crashed alot of times. stuff happens. if you don't like the fact that bubba gets alot of press stay off of these websites or don't click on any of the tabs
How many guys have made many millions riding a dirt bike????? James has.......... Scratch your head, or whatever else, and ponder that question.
The only reason he is shown so much favor and he is always mentioned, no matter how horrid his results are, is based on one fact! It's cause he is a black American! How much did Mc and Rc do for the sport!? Yes they got notoriety, but no where near what Js7 has, especially since he hasn't really do d much in Sx since 09. It's redonk. I often thought I didn't like Js, but I've come to find out its his fans and the undeserved attention he gets at times. As many people that he has blasted and taken out on the track, if it was another rider everyone would be all bent outta shape about it. For instance Reed the last 2 weeks. He's yin and yang for the sport. :-/
You little whinning cry babies! I guess Stewart doesn't fit your mold of the boring pre scripted racer. James has a sense of humor and can relax unlike your clowns!
Cry all you want, there has never been a more naturally talented rider in History!
Stick that in your pipe and smoke it!
I'm not busting on Stewart for this, although the Rick James Stewart was played out a few years back, but to say that he is not living secretive? C'mon! He has every right to be private, but to say he does not live in secret? Bit of a stretch don't you think?
@preston no fail all facts!
@preston no fail all facts!