CARLSBAD, Calif.—Bringing raw energy to a brand that has championed the biggest names in motocross since 1994, reigning AMA East Regional Supercross Lites Champion Justin “Bam Bam” Barcia will carry the torch for SPY as the newest addition to their professional team.

Ripping through motocross tracks since age five, Barcia has quickly earned his place in the big leagues, collecting nine Supercross Lites podium finishes, wins at Southwick and High Point, and third place overall finishes at Unadilla and Pala.

“Justin is humble and wholesome, but he is a fierce competitor and up for any challenge,” says Victor Sheldon, SPY motocross marketing manager. “SPY was founded on a passion for moto, and Justin has the same spark as guys like [Jeremy] McGrath, [Kevin] Windham and [Tony] Cairoli. We’ve already seen what he can do, and we know he’s just getting started.”

Sweeping the AMA East Coast Lites title two years in a row, Barcia’s recent wave of Supercross wins and downright fierce style will continue to catapult him forward as the future in this sport. Beginning in early 2013, Barcia will embark on his tour of the AMA 450 Supercross class and the AMA 450 Motocross Championship for Team Honda Muscle Milk while rocking SPY’s Happy Lens™ technology, launching February 2012, and his signature SPY Omen MX goggles, dropping May 2013.

“Joining the SPY team is unreal,” says Barcia. “Guys like McGrath and Windham have given so much to moto, and SPY has had their backs the whole time. I’m excited to see what we can do together, and to finally sport some sick looking frames.”

Barcia will join a family of SPY motocross legends that includes seven-time AMA Supercross Champion Jeremy McGrath, 2011 Feld Motorsports “Fan’s Choice” award winner Kevin Windham and six-time World Motocross Champion Tony Cairoli. Catch Barcia competing in the Monster Energy Cup this Saturday, October 20, in Las Vegas.

For more information on the Happy Lens™, go to http://www.spyoptic.com/blog/spy-happy-lens-takes-lens-technology-to-a-higher-state-of-consciousness. To see the full line of SPY moto goggles, go to http://www.spyoptic.com/moto-goggles/l/300_viewall. For more information about SPY, log-on at www.spyoptic.com, www.facebook.com/spyoptic, Twitter @spyoptic and @spyoptic on Instagram.