Attitude Adjustment for White Brothers

 (Yorba Linda, CA) November 1, 2005 - As a leader in hi-performance parts and accessories, White Brothers Racing, officially debuts its new logo and advertising campaign tagged “Attitude Adjustment.”

After 30 years and countless victories, the crew at White Brothers decided it was time for a change. “The old logo had runs its course, and now it is time for a new, more progressive icon that better represents the White Brothers brand and the direction,” stated Braden Dahl of White Brothers.

Tagged “Attitude Adjustment”, White Bros will run the new campaign for all of 2006. “The tag line was born when discussing our reconfirmed dedication to the sport and its properties, Braden continues. “There is a lot of history here that can’t be forgotten, but still a lot of history to be made.”

Known for their exhaust systems, White Brothers continues to push the R&D envelope with a diverse line of products ranging from the new Carbon Pro Duel to engines developed by Tom Morgan and accessories such as foot pegs and its popular PowerFilter. Retail efforts have also been given attention. “We feel our retailers are our pulse to the community. Without them, we could not provide consumers with the products they want most. With that said, it is crucial that we sink time and effort into those outlets”, stated Braden. Included in those efforts, White Brothers has completely redesigned its packaging as well as implemented a visual marketing plan to further develop its accounts. “Each White Brothers retailer will have proper point of purchase marketing tools to support the products both on the floor and in the catalog.”

The new logo will continue to be seen on Factory Yamaha’s Chad Reed and Heath Voss, as well as up and coming amateurs Tyler Bowers, Ben Lamay, Kyle Cunningham, Kyle Keylon and Jared Partridge.