SprocketList.com Taps Into World’s Largest Online Motorsports MarketplaceWednesday, September 8, 2010 | 11:54 AM
SprocketList.com features free classified ads with distinctive and powerful features for motorcycle, ATV, snowmobile and personal watercraft enthusiasts, backed by an extensive existing network of classified sites plus turnkey partnership opportunities for publishers and non-profits. With the economy struggling, consumers are increasingly considering used vehicles as an alternative - and many are clearing our their garages to generate some needed cash. SprocketList.com comes along at just the right time to meet these needs.
NORTH ADAMS, Mass. -- Raceway Media, LLC, a Massachusetts business best known for its wildly-popular auto racing classifieds website RacingJunk.com, recently partnered with motorsports digital media veteran Joe Tripp to launch a new classifieds website focused on the robust powersports segment.
Osmin Alvarez, Raceway Media’s CEO, has high expectations for the new venture’s prospects. "We’re in an excellent position to extend our successful classifieds model into the powersports marketplace. Not only have we refined our proprietary platform with nearly a decade of successful development of RacingJunk.com, but both the powersports marketplace and consumers’ use of online classifieds are in a major growth mode."
Set to launch late September, 2010, SprocketList.com will offer powersports enthusiasts a free, easy-to-use platform for buying or selling motorcycles, ATV’s, snowmobiles, personal water craft and associated gear, parts and accessories. For a small fee, advertisers will have the ability to upgrade their ads to include premium features or to reserve a premier position on top-level pages. Ads placed on SprocketList will be visible throughout an entire network of classified sites powered by the same core technology and database, affording unparalleled reach and success.
Essential to the business model is a private-label classifieds and marketing approach, whereby website owners (sanction bodies, publishers, promoters, organizations, clubs, etc.) can add customized SprocketList powered classifieds to their portfolio, fully customized to look and feel like their main site. SprocketList offers this service to businesses at no charge. In addition to increasing traffic and search engine optimization, classifieds partners earn a share of all revenue earned by premium listings placed on their sites, and are showcased in Sprocketlist.com’s marketing materials, promotional efforts and homepage.
"We are extremely pumped about Sprocketlist, and from both a consumer and business standpoint our timing couldn’t be better," said Tripp, formerly the Executive Director of Digital Operations at SPEED Channel and now President of SprocketList.com. "For consumers facing a tough recession, free classifieds are a great place to shop for a used bike, search for parts to fix up a current ride or simply to sell off excess inventory and raise some much-needed cash. Businesses are certainly feeling the pinch as well, and its really rewarding to be able to offer no-cost solutions that grow website traffic, build brand awareness and reach, and most importantly, create new sources of revenue."
The approach is a proven success model. Raceway Media Group, previously focused on the auto racing segment, has built a network that boasts nearly 1 million unique visitors and more than 70 million page views per month. Its myriad partner sites include marquee names such as ESPN Outdoors, SPEED.com and Autoweek. RacingJunk.com, its core property (and sister site to SprocketList.com), is the world leader in online four wheel motorsports classifieds.
"SprocketList is a powerful extension of our strategic approach to enthusiast vertical marketing," said Alvarez. "We’ve created a huge opportunity to dig deeper into some of the specific niches that have developed organically on RacingJunk over time. Our data shows significant demographic crossover between performance and powersports enthusiasts, so that puts us in a prime position to leverage the power and interests of our established audience into rapid growth and success for SprocketList."
For more information or to request an invitation to take SprocketList Beta for a test ride, visit http://sprocketlist.com or contact: Joe Tripp at SprocketList.com, (803) 287-1719 or email [email protected].
About Raceway Media: Raceway Media is a multimedia technology company with expertise in creating online marketplaces for passionate enthusiast groups. We utilize proprietary technology that allows us to integrate our online marketplaces into partner websites including ESPN, SpeedTV and a number of sanctioning bodies and tracks nationwide. These external sites easily incorporate the highly modular and scalable marketplaces within their own websites. Raceway Media has a growing list of prominent clients and partners.
About Sprocketlist.com: Launching in early Fall 2010, Sprocketlist.com is an online classified advertising and social networking website focused on the powersports market. It is built on an already successful technology and network of online classified sites that garners nearly 3 million visits per month.
Sprocket Media Group, LLC
106 Main Street
North Adams, MA 01247
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