Dragon Launches Glare Kills CampaignWednesday, March 12, 2008 | 11:24 AM
CARLSBAD, CA. - Dragon is proud to announce the launch of their new “Glare Kills” marketing campaign for 2008. With a growing demand for polarized lenses, Glare Kills is a campy anti-tech approach that is designed to educate the consumer about polarized lenses and their benefits.
Website features will include product links to polarized specific product on our main site, Informative video about polarized, testimonials and explanations of what Glare is and how polarized combats it.
Rob Machado – Surf legend, Mick Fanning – 2007 ASP Surf World Champion, Dusty Payne – Surfing Young Gun, Owen Wright – Surfing Young Gun
Dragon is a global youth lifestyle brand worn by the world's most elite athletes in surfing, snowboarding, motocross, skateboarding, racing, BMX, wakeboarding and skiing. For more information on Dragon, visit www.Dragonalliance.com or call 1.888.DRAGON.8.