Motonation Acquires Vemar HelmetsFriday, November 23, 2007 | 7:39 AM
Motonation is very pleased to announce that it has recently come to a long term agreement with Vemar Helmets in which Motonation will exclusively represent them in the USA.
While there are presently a large selection of helmet brands offered in the USA Vemar comes to the market at a time when the upper end of the market has room for growth and is missing a pure 100% European production manufacture of high end laminated helmets. Vemar, via Motonation, will fill that void and will surely make an immediate impact on the market with its unique “exclusive” sales territories, firm retail pricing policy and the addition of two top riders in the MotoGP class; Alex De Angelis on a Gresini Honda and Andrea Dovizioso on Montiron/Mularoni Team Honda. These efforts will be supplemented with an extensive retail advertising program that will surely drive discriminating consumers into the finest dealers in the USA.
VEMAR HELMETS s.r.l.
Vemar was founded in 1975 in Grossetto (in beautiful Tuscany) to produce fibreglass tanks to preserve wine, oil and water for professional and domestic use.
In 1987, one of the original Vemar partners, Riccardo Simoni, established the helmet department based on the more than 10 years of experience in the fibreglass and composite materials sectors. This division spun off in 1992 into its own company, Vemar Helmets s.r.l.
From the first building, that wasn’t larger than 1800 square feet, a development and diversification process begun that, through the growth of the Vemar brand via sales in over 40 international markets the companies physical presence has grown to a corporate headquarters of more than 270,000 square feet.
Focused from “day-one” on technical development, quality materials and production methods, Mr. Simoni put into practice the experience he gained in the sector of composite fibres and soon, by focusing this development plan on product comfort, weight and safety, Vemar Helmets was able to produce Kevlar, Carbon and multi-composite products, (Tri-composites) with superior liners and in the quintessential Italian style making itself the largest and most experienced European manufacture of composite helmets.
Now available in the USA from Motonation.